Amplify your brand & increase sales with 65 million transaction-ready shoppers.

Krazy Coupon Lady (KCL) is the premier deal discovery & shopping platform for millions of value-conscious Millennials to Gen X moms.

Partner with us to engage with moms on their path to purchase today.

Top CPG brands trust KCL
Popular retailers our shoppers love
We help brands amplify their marketing campaigns

Think of us as a quick activation lever you can pull when you see softness in your business due to inflation, competition, and private label threats. We are agile and can go-to-market in 14 days or less.

For brands seeking long-term partnerships, we help scale annual revenue goals, increase wallet shares, and capture market shares from private labels through proven omni-channel marketing.

Why KCL?
We help brands move products off the shelves

Consider us an extension of your marketing team committed to creating demand for your products and revenue growth. Our shopper-centric discovery & shopping platform produces thousands of content pieces (32,000 deals annually, to be exact) that gets our favorite brands and retailers into the spotlight.

By partnering with the KCL, #1 discovery & shopping platform (*clears throat, that’s us!), your products would reach millions of transaction-ready shoppers. Our marketing partners get access to:

Amplification metrics
Engagement metrics
How do we do it?
We reach the primary household decision-makers (moms)!
We only want the best for our moms and their families, and our customers know it. 70% of shoppers make purchase decisions based on our recommendations. By helping value-conscious moms discover your brand, we fulfill shopper needs while helping you meet your revenue goals.
Our expert team knows how to execute campaigns
With 13+ years of qualitative and quantitative shopping insights at our fingertips, we can execute campaigns confidently within 14 days or less and deliver rapid results. Our extensive team of over 130 experts includes marketers, business analysts, and operations managers that design customizable shopper journeys that meet the needs of your target customers.
Use cases:
The proof is in the pudding (and the numbers!)
Nothing gets us as excited as CPG partnerships; the proof is in the performance. Our CPG client retention rate is 96%!
Curious to see what we’ve done to keep our partnerships going strong? Check out some of our popular use cases. We can help you:
Amplify your brand’s message and increase sales during inflation
Introduce new products or expand to new markets
Get the word out on price promotions, rollbacks, and temporary price reductions (TPR)
Capture market shares from private labels
Acquire new shoppers and grow email lists
Get access to hundreds of shoppers’ feedback in real time
Our reputation speaks for itself
What our shoppers say about us
Just want to send a sincere thank you; I have followed your page for quite some time and have scored SO MANY deals because of your efforts! In a time when virtually everyone is trying to save money, you have taken the guesswork out of it. Thank you all! Happy Holidays!
- Terri-Lynn
What our CPG clients say about us
We saw a 120% increase in sales dollars vs. prior week when we ran the KCL program. In weeks where we ran similar coupon stacking with no KCL feature, the sales velocity was only half that of a week with KCL support. Not only that, the reach on TikTok gave us gave reassurance that the deal was reaching shoppers who are likely to make repeat purchases and have an interest in the product segments as well.
- Maame, National Account Manager at Coty
Our work:
Category performances
Let’s talk

Partner with us to access 65+ million shoppers driving over $126 million in sales every year.

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